« Mi Barrio », « My Neighborhood », « Le Tiequar », are all ways of defining the neighborhood in which we were born and raised.
This neighbourhood is our territory, with its codes, rules, practices and well-defined borders.

Cult films such as Walter Hill’s 1979 film « The Warriors », Dennis Hopper’s 1988 film « Colors », and more recently Martin Scorsese’s 2003 film « Gangs of New York » perfectly illustrate this notion of neighbourhoods and tight-knit groups pitted against each other.

It is this spirit that we find in Nameborhood, belonging to one’s neighbourhood, one’s territory, one’s mates, one’s family!